Broker Check

Quote for the Week,

October 18, 2019
  • Don't put all your eggs in one basket. -Old Banker Line
  • Put all your eggs in one basket, and watch that basket. - Mark Twain
  • Forget the eggs, enjoy the Omelet. - Anonymous, from the book of Maxims of Wall Street

     Building a diversified portfolio can help mitigate risk and offer more potential for long term growth and gains in your portfolio.  We all know that the markets are at times volatile and unpredictable.  Having a portfolio that is diversified and based on your needs and risk tolerance can help you weather the fluctuating market value of your portfolio.  History has shown that over time, the trend is for the market to go up rather than to decline.  But there is no guarantee of that happening and that is the fact that makes many people apprehensive about investing and less likely to invest.  As a person who trusts and believes in the market, for me it is much like using the cruise control on my car.  I can't explain all the technical aspects of the Cruise control but I know if I set it a certain speed and forget it my car will maintain a specific MPH over a long trip.  I have to monitor my speed to make sure I am not violating the speed limit or otherwise going faster than conditions would dictate, but if I do I feel more comfortable and my fuel economy is likely to improve also.  When I use a road map and have a trip plan I have confidence I can get to my destination safely. There are times that we are faced with detours, construction, weather, or some unplanned event, so we even have a plan for an "what if?" emergency and have some flexibility in our schedule.   

     Investing in a portfolio that makes sense to you and is designed to encompass your savings and investment goals can seem like a monumental task. For some people it is not  their "cup of tea" to design, implement, and monitor an investment strategy and portfolio.  Investing without a strategy or plan can be successful, but one could also win the lottery, or go to a casino and win.   I believe having a plan, setting savings objectives, and taking action, can increase the likelihood of your success.  We are here to assist you in defining your plan, outlining a strategy, and pursuing your goals.  


Diversification is an investment strategy that can help manage risk within your portfolio but it does not guarantee profits or protect against loss in declining markets. The investment returns and principal value of any security will fluctuate. All investing involves risk, including the potential loss of principal, and there can be no guarantee that any investing strategy will be successful.